Best Digital Marketing Strategies for 2019

Today, famous small and medium-sized agencies are finding better competition, enhanced methods, and boosted engagement via digital marketing. Innovation is emerging day by day and creating new chances for marketers. There are plenty of digital marketing strategies that the top Digital Marketing Companies in India use to reach their potential customers and improve the experience after their purchase.



1. Artificial Intelligence

In the earlier times, the digital marketers hesitate to include artificial intelligence to their methods. But as the time passed, people realized its benefits. For example, Business Bot of Bing has chatbots embedded in the search results. It allows the interested users to know the answers of the basic questions regarding the purchase. If the user’s query is not on the pre-configured list, the bot understands them as the phone number. The bot also asks the owners extra questions depending on what users are seeking for so that all the requests can be answers speedier in future.

2. Augmented and Virtual Reality

Smart digital marketing Companies in India are nowadays using mobile cameras to enhance their customer experience. Via the use of AR and VR, you can improve the brand engagement and also help with the pre-buying decisions by bringing your products to life. Also by allowing your targeted customers to engage in the thoughtful methods via in-depth experiences, they know what they are seeking for and feel pleased in doing so.

Without reaching the physical location, the augmented reality can offer huge flexibility and reach via integration with mobile applications. For example, Amazon, the big shopping giant, is enhancing the voyage of the customers by allowing them to shop the broad range of items virtually and on the go. Therefore, by using AR or VR, you get a unique chance to supply consumers with the pre-buying details they need while lowering the effort they must take to get it.

3. Vertical Video

With the shift towards mobile from desktop, it is no doubt that the mobile video ads are rising rapidly. Also, the experienced marketers are using high definition videos to lure their audiences on social media platforms and in-app between activities. For example, Instagram recently featured IGTV allowing users to create long-form vertical videos. However, advertising is not available on IGTV. But it’s a wonderful place for the brands to share their content naturally.

4. Voice and Visual Search

Nowadays, the search is going far beyond just text. Voice and visual searches are evolving now.  The big companies like Google, Pinterest, and Microsoft are getting bigger with time. The marketers can stay ahead by preparing the customized content to await customers after their image-related searches. It also helps to know their taste. Voice search is also getting famous because it allows the customers to hunt for more details without typing.


If you want to drive brand awareness and generate huge leads for your business, partner with Top Web India. It is one of the best Digital Marketing Companies in India that helps its clients find legitimate companies for their project at the pocket-friendly rates.

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